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What's going on, it's Jonathan.
Yesterday I showed you the full funnel build. Today I want to zoom in on the one number that decides whether the whole thing lives or dies.
My front-end product is 27 dollars. My average cart value is 61.
That gap is the entire business.
Here's why. If I'm paying Facebook to send me buyers and I only collect 27 dollars a sale, I'm probably losing money after ad costs. Nobody builds a business that way. But at 61 per buyer, I can spend real money on ads and still come out ahead. Same traffic, same product, completely different outcome.
So where does the extra 34 come from? Order bumps and one-click upgrades. The moment someone buys the 27 dollar thing, the funnel offers a few related add-ons. Some take one. Some take three. Some take none.
Two things I've learned doing this over and over:
The bumps have to solve the problem the main product creates. Someone buying a system needs the templates. Someone buying templates needs the walkthrough.
Price them low enough to be an easy yes. Seventeen to forty-seven. This is not where you make your big margin, it's where you buy the right to advertise.
Most beginners obsess over the front-end price and skip the bumps entirely. Then they run ads, lose money, and decide paid traffic doesn't work for them.
It wasn't the traffic. It was the cart value.
Let's build. 🦁
Jonathan
Your site is losing leads. You can't see where.
Your site looks fine to you — and it's still losing leads. SureThing renders any URL in a real browser, scores 9 dimensions, and ranks the fixes by wasted impact.
