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What's going on, it's Jonathan.
Most people open Claude, type one lazy sentence, get a mediocre answer, and decide AI is overrated.
The tool isn't the problem. The way you're using it is.
Here's the short version of what I do differently.
1. Use the right model. Fable, Opus, Sonnet and Haiku are not the same tool. Heavy thinking and long jobs go to the big models. Fast, cheap, repetitive stuff goes to the small ones. Picking wrong is why people think AI is dumb.
2. Give it a memory. This is the one nobody does. Set up a Project for your business, your content, or a specific client. Drop in your offer, your voice, your past work. Now it stops guessing who you are every single time you open it.
3. Fix your prompting. Three rules that change everything:
Give it the whole job at once instead of dribbling out pieces
Tell it what you do NOT want, not just what you want
When it misses, edit your original prompt instead of stacking corrections on top of a bad answer
4. Stop chatting and start building. This is where the money is. Talking to AI produces answers. Building with AI produces assets you can actually sell.
I walk through every step on screen, including the exact prompts:
Do one thing today. Open a Project, load it with your business, and give it a real job. That single change is the difference between a toy and a tool.
Let's build. 🦁
Jonathan
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