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What's going on, it's Jonathan.
Yesterday I showed you the free-website model. Today, the part everybody actually gets stuck on.
You know what to build. You just don't know what to say.
Here's the shift that made this easy for me. Stop pitching. Start delivering.
The old way is walking in and saying "hi, I build websites, do you need one?" That's a sales call, and their guard goes up immediately.
The way that works is walking in and saying "I built you something, want to see it?"
You already made the site. It exists. It has their name and their photos on it. You're not asking for anything, you're handing them something. Completely different conversation.
Three things I've learned doing this:
Build it first, always. The finished thing is the entire reason they talk to you.
Don't lead with price. Let them see it working before money comes up.
The website is not the offer. The offer is the AI receptionist that stops them losing calls at 9 PM. The site just gets you in the room.
Once they're holding something you made for free, asking a few hundred a month to keep their phone answered isn't a pitch anymore. It's the obvious next step.
Let's build. 🦁
Jonathan
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