What's going on, it's Jonathan.
Somebody asked me last week what I'd do if all of it disappeared tomorrow. No list, no audience, no team, no money.
I've been close to that before. I started at negative 1,200 dollars. So this isn't a hypothetical for me.
Here's the whole plan. Six steps.
1. Find a painful problem. Not an interesting problem — a painful one. People pay to make pain stop. They don't pay to satisfy curiosity. I'd sit down with Claude and pull apart the industries I already understand until I found something people complain about constantly.
2. Build an offer people actually buy. Four parts: the result they want, how fast they get it, what makes it believable, and what removes their risk. Miss one and the offer stalls. I'd have Claude argue against it — poke holes, tell me exactly why someone would say no.
3. Find the buyers. Not “marketing.” Just: where are the people with this problem, and what are they already doing about it. AI turns a week of that research into an afternoon.
4. Sell with questions, not pitches. The best sales calls are mostly the other person talking. Before every call I'd have AI research the prospect so I walk in already knowing their situation. Then I'd practice the objections out loud with Claude until they stop rattling me.
5. Deliver value fast. The first week matters more than the next six months. Get them a win quickly and they stay. AI can build the onboarding and the client roadmap in an hour.
6. Go now. This is the step that actually separates people. Not the plan — the plan is right here in this email. It's whether you do something with it tonight.
Full breakdown with the exact prompts I'd use at each step:
Pick step one. Do it before you go to bed.
Let's build. 🦁
Jonathan
